In a world of too many options and too little time, our obvious choice is to just ignore the ordinary stuff. Marketing guru Seth Godin spells out why, when it comes to getting our attention, bad or bizarre ideas are more successful than boring ones.
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Designed by Jeff Koons, this BMW M3 GT2 is the 17th BMW Art Car, and was unveiled in the Centre Pompidou (The same venue where Roy Lichtenstein first presented and signed his Art Car back in 1977). The car will participate in the 24 Hours of Le Mans in France on June 12 and 13. Read on for further information of this project as well as the history of it.
